Zyla Client JUDE features on dragons’ den

Last week, Peony Li, founder of Jude, pitched her healthcare company on the popular BBC show Dragons’ Den. In the process, she did an amazing job!

To raise awareness of incontinence in the UK and secure funding, Peony pitched her bladder care company Jude confidently to the Dragons.

Aside from providing bladder care education, products, and treatment, the company raises awareness about bladder health.

Jude’s 'hero' product improves pelvic floor strength to reduce leaks and relieve frequent urges to go to the bathroom.

Peony believes the incredible success of Jude products puts to rest the doubts raised by Dragon Touker Suleyman. Peony's company now grosses £5 million a year and sells out of products quickly at both retail giants since appearing on the show.

She has quadrupled her revenue and halved her marketing costs since appearing on the show eight months ago. Her experience demonstrates 'a common challenge for women in business' and the need to not give in to 'the temptation to settle for less', particularly when negotiating with business leaders.

Emma Grede, a self-made millionaire who co-founded Skims and Good American alongside the Kardashians, made an offer that fell short of what Jude had already secured.

Her offer of £100,000 for 3% of the business, along with interest from Peter Jones and Deborah Meaden, was rejected by Peony.